![]() It has its basis in the physical world – via the original steel punches – and it has its final manifestation in the digital space. LoveFrom, Serif speaks perfectly to our collective approach and to our experience. It’s great to have a motivation of that gravity. Our name describes our motivation, which is to be in service of humanity. Jony Ive: Designers often talk about how we work, but not why. His approach is to say, ‘Let’s do it until there’s no more that can be done.’ LoveFrom, Serif evokes art and craftsmanship, values that Jony wanted to associate with LoveFrom. You can obviously see that in his work for Apple. Peter Saville: Jony has that obsessive mania for everything – he’s very particular. There’s always space, not necessarily to improve, but to refine something. Luxury is the wrong word, but we don’t often have this kind of opportunity in our line of work. Marc Newson: On a project like this, we can spend as much time as we want – we are the client. But it’s also something that either works or it doesn’t. LoveFrom, the design firm headed by Jony Ive and Marc Newson, has entered into a creative partnership with Ferrari and Ferrari’s holding company Exor to design presumably automotive-related. ![]() I think pop culture in the 1980s turned a young generation on to type. I saw how it could be very evocative in creating a certain gravitas as well as a sense of cultural significance. Peter Saville: In a way, I made my contribution 40 years ago when I realised that typography triggers certain contextual and cultural associations. On October 14, 2021, Pinterest announced that Sharp would leave his post as a Chief Design & Creative Officer at the company to join Jony Ives LoveFrom. When you make things with love and care you express your gratitude to humanity, to our species. The tools we use as creatives tend to establish and reinforce the differences in our practice, not the similarities. His perspective quickly changed when he met Jony Ive, Apple’s chief design officer. Jony Ive: At its heart LoveFrom is about gathering together experts, people who are pre-eminent in their various fields. Evan Sharp is co-founder and chief product officer of Pinterest. Work is also apace to design a complementary sans serif (no prizes for guessing the name), all part of Ive’s desire to give LoveFrom the ultimate bespoke tool kit. PayPal’s interest comes at a very crucial time for Pinterest when the social media company recently announced the stepping down of cofounder Evan Sharp, to join Apple’s former Chief Design Officer Jony Ive’s firm, LoveFrom.Another early, under the radar outing for LoveFrom, Serif was in a self-published memorial book for Richard Rogers’ final project at Château La Coste, a project undertaken to ‘honour a dear friend’, according to Ive. Pinterest has rolled out features that lets users make purchases from creators’ ‘Pins’.Ī boom in online shopping has helped PayPal stock more than double since the start of last year, giving the company a market capitalisation of nearly $320bn. They jumped as much as 19%, hitting a high of $66 apiece. Pinterest is an image sharing and social media service designed to enable saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards.Īmid the rumours, Pinterest shares surged in New York trading and paved the way for a temporary trading halt. Jony parted ways with Apple, however, his firm was a client of the Cupertino-based giant. ![]() Jony Ive left Apple in 2019 to start his own firm LoveFrom. Pinterest Inc said on Thursday co-founder Evan Sharp is leaving the company to join LoveFrom, a firm led by Jony Ive, the designer of many iconic Apple products. ![]() Amid global M&A drama, some reports states that PayPal has approached Pinterest about a potential deal at a price of around $70 a share, valuing Pinterest at around $39 billion that could herald more financial technology and social media tie-ups in e-commerce. According to a new report from The Information, ex-Apple design team chief Jony Ive poached ‘at least four’ Apple’s design team senior employees for his own firm LoveFrom. ![]()
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